Case study · consumer wellness · designed for elders

भक्ति Vilas: the oldest behavioural technology we have.

Modern healthcare spends billions treating loneliness, inactivity, stress and loss of purpose. My grandparents' generation already had a technology for all four: bhajan, breath, gratitude and community. Bhakti Vilas turns it into a wellness product elders can actually use.

RoleConcept, UX, prototype build UserIndian elders managing age-related wellness FormFour-surface interactive prototype, Hindi-first
Visit the prototype
bhakti-vilas-redesign.vercel.app
Bhakti Vilas: habit building with bhakti, a bhajan session in progress

Nobody designs for this user.

Wellness apps are built for 25-year-olds: streaks, macros, dark patterns and tiny grey text. The fastest-growing wellness need in India belongs to a completely different user: elders who need movement, routine and company, and who deserve software with big type, familiar metaphors, sound, and Hindi as a first language, not a translation afterthought.

Habit-building that feels like belonging, not homework.

The prototype has four surfaces: a home that greets you and knows your routine, bhajan and gentle-movement sessions, a community space, and a personal profile. Habits form around sessions people already love, sung together, at the same time, with the same people, instead of around guilt mechanics. The product's job is to make showing up feel like belonging.

Where it stands, honestly.

Built: a fully interactive four-surface prototype with session flows, community, audio cues and Hindi-first i18n.
Deliberate: every design choice tested against one question: would my grandparents use this without asking anyone for help?
Next: a real pilot with real sessions and a real circle of elders. The prototype earned the right to that test; the pilot decides everything else.

Want the full discovery document behind this build, with every tagged claim? It's available on request.

sshivali53@gmail.com
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Mishi the cat
Mishi attends every bhajan session. Mixed reviews of the singing.